That Tech Product You’re Working On

Why is it going to fail in the marketplace?  Multiple factors, but here’s one.  You’ve fallen into the trap of thinking that this is an interesting product (or service) because it is a new technology.  Maybe it’s even a revolutionary new technology.  And that’s why people will like it, and appreciate it, and want it.

Some will.

Here’s the part you failed to consider.

The purpose of technology is to address problems that aren’t otherwise technical in nature.

The fact that your product uses technology, or even uses it impressively is incidental.     …even if it is revolutionary.

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Published in: on February 26, 2017 at 10:01 am  Leave a Comment  
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